After! Ultra Ever Dry

New nanotech promises nothing will ever get wet—so how should it be used?

Ultra Ever Dry video demos a “super hydrophobic coating” that repels everything.

by Nathan Mattise – Feb 10 2013, 5:30pm EST

Infomercials are notoriously tough to take seriously. Anyone with minor computer familiarity can sniff out the “MALWARE IS COMING NOW” 3 am appeals. And even though something like the Slap Chop works, its autotune remix tends to be more famous than the actual product.

The newest infomercial to go viral, however, appears to have a surprising level of credibility. Take a look at Ultra Ever Dry, a “revolutionary super hydrophobic coating that repels water and refined oils using nanotechnology.” The demonstration video is nearing 500,000 views in a little more than two weeks, and it already received attention from The Daily Mail, i09, and NPR (where it was written up by Radiolab’s Robert Krulwich no less).

Read more: New nanotech promises nothing will ever get wet—so how should it be used? | Ars Technica.

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